Rosenfield's enduring story represents the essence of Oklahoma's heritage in a most honorable and brilliant way. His "script" encapsulates growing up in Oklahoma City, making his way to Los Angeles, and, diligently working his way to becoming one of the most respected Media Strategist for Hollywood's most elite "A List" talent including Academy Award Winners Robert De Niro, George Clooney, Morgan Freeman, Helen Mirren, Geoffrey Rush, Taylor Hackford and Emmy Award Winners Danny DeVito, Kelsey Grammer, Rhea Perlman, Patricia Clarkson, Soledad O'Brien and Ann Curry making up a part of this most remarkable roster of talent represented by Stan Rosenfield & Associates (SRA).
I personally have no doubt Stan Rosenfield meets the Oklahoma Hall Of Fame criteria of being a "distinctive" inspiration for Oklahomans of all ages and deserves the highest of recognition afforded by our great state's realm of honor.
Rosenfield is a distinguished Les Mason Award winning publicist which is the highest award of honor bestowed upon fellow members by the ICG Publicist Guild and presented specifically for "career excellence in film publicity." As well, Rosenfield is a long-standing member of the Motion Picture Academy of Arts & Sciences, the Television Academy of Arts & Sciences, the Entertainment Professional Publicists Society and also serves on the Board Of American Cinematheque.
Rosenfield's story is a unique and exciting piece of Oklahoma flavored accomplishment that undoubtedly deserves preservation for the motivation of current and future generations of Oklahoman's who might consider a similar pathway to his methodical and persistent pattern of success.
The footprints of Rosenfield's Oklahoma origin trek back into our state's celebrated history to proclaim a near 130 years of existence. In 1892, his great grandfather, Louis Wolf, moved from Kansas to Kingfisher, Oklahoma Territory, and established L. Wolf & Company. As a German immigrant, Mr. Wolf owned and operated his company with effort to provide the pioneering and progressive families of Kingfisher County with work clothing, shoes and hats as well as other fine clothing apparel and accessories.
Stan's grandfather, Louis Rosenfield, was an enthusiastic and ambitious immigrant from Lithuania who journeyed his way to our newly recognized three year old State of the Union by the early 1900's. In December of 1910, Mr. Rosenfield and his wife Anna were granted an official Oklahoma State Charter to incorporate and establish Rosenfield Jewelers with their first ground breaking location quaintly procured at 19 North Robinson Avenue in Oklahoma City. This original location, providing pioneering Oklahomans with fine jewelry, watches and silversmith services, was situated just across an alley and adjacent north of the historically renowned and nationally registered Colcord Building that still exists today.
Rosenfield's parents, Stanley Rosenfield Sr. and Bertha Angleman Rosenfield were married on September 1, 1929, in Oklahoma City. They spent the remainder of their lives as distinguished Oklahoma City residents. Stanley Sr. owned and operated the Jewelry store along with his brother Joel and his father Louis.
As a young man born and raised in Oklahoma City, Rosenfield grew up observing his father Stanley Sr. and uncle Joel operate the family business venture originally established by his grandfather. Stan graduated Northwest Classen High School in 1957 and acquired his higher education (BA Business Administration) from the University of Oklahoma where he graduated a Sooner fan for life in 1962. His son Zach Rosenfield more recently returned to earn a degree in Journalism/Mass Communications from the University Of Oklahoma in 1999.
As reported in a July 26, 2010, Daily Oklahoman article, soon after graduating OU, Rosenfield felt a "sense of wanting to escape" the normalcy of a somewhat privileged and predictable life. "I just got in my car and drove to Los Angeles," says Rosenfield. "I liked the idea of going somewhere where I didn't know anybody."
Like many other "overnight" Hollywood sensation stories, it didn't just happen overnight for Rosenfield as well. His first job upon arriving in California was a data-processing position not to be cared for. While dealing with the redundancy of processing someone else's data, he was encouraged to apply for the agent training program at the William Morris Agency. With an application in hand and data continuing to process for another week, Rosenfield's thought of any plausibility regarding the agent concept was faint. While getting down to the minuscule possession of his last thirty dollars, the faintness disappeared and a less skeptical "maybe it could happen" attitude assumed control as the application was filled out and turned in.
It wasn't long before William Morris dialed up Rosenfield's number and he was afforded claim to the same level of mail room stardom as a few other highly distinguished and pioneering mail delivery men that the William Morris Agency had hired in the past. This historical alumni list of rookie initiation into the business profoundly includes Jeffrey Katzenberg, Michael Eisner and David Geffen.
From delivering mail at the William Morris Agency, Rosenfield worked his way into the Public Relations arena under the mentorship of fellow Oklahoman Jay Bernstein. With the same enthusiasm and ambition that his grandfather Louis brought to Oklahoma City in 1910, Stan Rosenfield & Associates was founded in Los Angeles, California, some sixty-five years later in 1975.
Presiding over SRA since its inception, the list of genuine Hollywood Stars represented by Rosenfield as their personal media strategist is long and prestigious. While numerous public relation wannabe's employ the old and dubious name dropping strategy to remotely sound successful, Rosenfield has secured the right to remain silent as his illustrious career and historical client list of Academy and Emmy Award Winning talent speaks for itself.
"He's one of the guys you meet in the business you know you're going to keep in touch with," says Emmy Award Winning Danny DeVito while referring to their first meeting in 1974. After DeVito landed a major role on "Taxi" four years later in 1978, Rosenfield offered him his personal representation that has lasted the test of time to this date.
Rosenfield, a frequent guest lecturer at UCLA, USC and Loyola University, directs attention to fundamentals when sharing thoughts of success in the public relations field. He considers the ability to evolve as being most important. From old style press releases to more modern day email capabilities, evolution with technology is a must. From email to web sites to Facebook, blogs and now Twitter and Instagram, effective public relation communications have to coincide with each new trending media as they are born and identified.
Despite reaching such an elevated realm of success in Los Angeles, Oklahoma born and raised media mastermind Stan Rosenfield continues to provide inspiration, education and enthusiastic hope for future generations from his modest yet sincere assessment of being one of Hollywood's most successful media strategists. Recognizing it's a learn-on-the-job career, Rosenfield shares "I did it, so, anyone can do it. It's not like it's a closed thing."
Author's Note: With confidence in research accuracy, it has been a great honor to assemble the information contained within this nomination for Stan Rosenfield's potential induction into the Oklahoma Hall Of Fame. All still and moving visual iMages, audio and script elements are shared on a private, not-for-profit basis and specifically used for the presentation of nomination for Stan Rosenfield's induction into the Oklahoma Hall Of Fame. It is my "opinion" that Stan Rosenfield belongs within the top tier of current inductees representing the Oklahoma Hall Of Fame. It is my desire that the Oklahoma Hall Of Fame will recognize and preserve the lifetime accomplishments of one of our greatest native sons who continues to represent our state with ultimate prestige while serving within the exciting and thriving industry called show business.